High end ring-spun promotional t-shirts were too expensive... we're fixing that.
In the over 10 years that I have been in the t-shirt printing industry I have heard the same thing again and again from our customers, and that is that everyone loves high end promotional ring spun t-shirts but they just wished they were much more affordable.
So a few years ago my good friend Ivan Rivera and I hatched the plan to start small batch producing ring-spun t-shirts for the imprintable industry and offer them for super affordable direct to consumer prices.
We got right to work and started doing our research.
As it turns out, there's a good reason all these wholesale t-shirt brands that supply the custom printed industry are enormous companies. They have a huge scale advantage we clearly did not.
So Ivan asked me an obvious question: do you really think we can take on these billion dollar t-shirt companies and deliver better, more affordable t-shirts to end users?
My answer? “Yes, I think we can.”
Here’s how we did it:
We set out to build Supergrif Apparel and offer companies everywhere what we wanted ourselves — high quality custom printed t-shirts at fair prices, delivered direct to your door.
But we knew in order to do that we would have to rethink the way things had been done so far.
In fact, we soon learned that we would have to change the whole way the t-shirt industry worked to be able to do this.
The traditional way of getting t-shirts printed for your company is to call up your local or online t-shirt printing provider. They in turn order the unprinted blank shirts in from national wholesalers who themselves order them in from global t-shirt manufacturers located around the world.
What we decided to do was to vertically integrate the whole process and get into t-shirt manufacturing for ourselves.
By knitting, cutting and sewing the t-shirts as well as screen printing our customer’s logos, we were in fact removing two of the traditional layers of middlemen in the t-shirt industry along with their large mark-ups. Only the knitting and dying are currently outsourced.
This is what allows us to sell a screen printed and logoed ring-spun t-shirt for any brand to take advantage of at a super affordable price.
We started Supergrif Apparel as an alternative. We are a t-shirt company circumventing traditional channels. You end up with a really special t-shirt delivered to you, for a fraction of the price.
And we made it super easy to try:
We also knew that the best way for people to see the quality of our t-shirts is to feel one in their own hands, and that we had to make it super easy for people to give our new t-shirts a try.
So we decided to give them away for absolutely free plus a small handling fee, and have it delivered to you in 7 days.
There’s one more thing:
There’s actually a third middleman/ layer we will be retiring soon as part of our business plan and this is a personal favorite of mine in everything that we are doing with this:
We will be building our solar electric generation and storage capacity in the factory up until the point where we are manufacturing this new brand of t-shirts entirely using energy from the sun.
This is technically and economically viable in 2019 and is something we felt we had to do in order to be in line with our philosophy of improving the world we live in while we do business.
We are an “off the grid” t-shirt company at our core.
Whenever you buy our t-shirts you are supporting our solar energy conversion.
Money Back Pledge
If for any reason you don’t believe that this t-shirt is of sufficient quality & priced affordably enough to save you significantly on your promotional custom printed t-shirts for your brand or team, I will refund your handling fee to you immediately no questions asked.